Scent had always been incredibly important to Dior. Eternally superstitious, he slipped a sprig of lily of the valley into the hem of every haute couture dress, and always kept it with him. (He had his own hot-houses, expressly for the purpose of growing this favourite flower.) So it was natural that in 1956, he should launch a fragrance – another Roudnitska creation – based on this favourite flower.Miss Dior became one of the great fragrance icons of the 20th Century. Allegedly, as Dior was preparing for the launch of his first perfume, the name for the fragrance had yet to be invented. Then his sister, Catherine Dior, walked into the salon of 30 Avenue Montaigne. Dior’s muse, Mitzah Bricard, announced: ‘Here’s Miss Dior!’ On the day of the show, the salon was sprayed with this bewitching perfume – and clients and journalists left with its scent on their clothes and their skin. Eau Fraîche also appeared during the Dior years: a summery splash by perfumer Edmond Roudnitska, uplifting with mandarin and lemon, with oak moss and vanilla in its base.