Our idea of artistic perfumery
THoO is setting out on its journey through the contemporary world, cross-fertilising between art, music, styles, fragrances, painting, beauty, patisserie, nature and life, following the map of creative freedom.
THE HOUSE OF OUD is the story of a friendship between Andrea Casotti, an Italian Master Perfumer, and Mohammed Abu Nashi, a producer of Jakarta oud, two people who share a passion for art, perfumes and travel, together with a sense of beauty and their love of study. Their ideas and inspirations have been collect from all over the world into a single ‘house’. Theirs is a rather special house: it has no walls or borders, but is open to opportunities and to visits, furnished with knowledge, experience and the age-old art of perfumery.
The DESERT DAY collection is an interpretation of time in the desert: an olfactory narrative of 24 hours in the world’s most elusive place. With this collection’s five fragrances, THE HOUSE OF OUD photographs the beauty of this wild terrain and the metamorphoses it undergoes in the course of the day. In practice, this changes the perspectives we normally experience as we observe the desert’s limitless horizons: from far too near. The magic of the desert’s spaces and emotions comes to life through a new language of priceless details.
The KLEM GARDEN collection opens the door to a timeless garden. With this collection’s five fragrances, THE HOUSE OF OUD pays tribute to the seasons and the pleasures of the Arabian world. Fruits ripen in the perfect geometry of nature and are offered as gifts: they become opportunities to seize, visual and olfactory sensations so strong that they seem to speak out loud, describing the beauty of life better than any words.