Chanel specialises in haute couture, ready-to-wear, beauty, fragrance, and luxury accessories. Famed for the little black dress, No.5 perfume, tweed suits and the 2.55 bag, the label consistently ranks as the world's leading luxury brand. Alongside ready-to-wear, cruise, pre-fall and haute couture shows throughout the year, the brand also conceives Chanel’s métiers d’art shows designed to highlight the house's craftsmanship.


Founded in 1910 by Gabrielle “Coco” Chanel, the French label is a privately held company owned by Alain and Gerard Wertheimer. In 1982, Karl Lagerfeld became creative director for the house until his death in 2019. Virginie Viard, Karl Lagerfeld’s closest collaborator for more than 30 years and former director of the company's fashion design studio, is the brand's new creative director. In 2018, Chanel moved its headquarters to London from New York, revealed its worldwide revenue for the first time and banned the use of exotic skins.

Daring, creative, perfectionist. These are the personality traits associated with Chanel. It portrays sophistication, simplicity, anticipation. It represents a lifestyle of a liberated woman with elegance and class.


Chanel created a similar revolution in the world of perfume with its first fragrance, the iconic Chanel N°5, first introduced in 1921. This fragrance continues to be a worldwide bestseller, maintaining contemporary appeal with innovative advertising and celebrity endorsements. Chanel N°5 and many of the house's oldest enduring fragrances were created by Ernest Beaux. Since 1978 the in-house perfumer for Chanel has been Jacques Polge.

Chanel is an old perfume house. The earliest edition was created in 1920 and the newest from 2020. Chanel fragrances were made in collaboration with perfumers Jacques Polge, Ernest Beaux, Olivier Polge, Henri Robert and Christopher Sheldrake.


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