Byredo

Byredo is a fragrance house company founded by Ben Gorham, in 2006. The brand’s unique identity comes from a balance of Scandinavian ethos of simplicity and reduction, with a sense of eclecticism and adventure. In addition to stocking its products at department stores and boutiques such as Barney’s, Liberty, & Bon Marche. 

Byredo was founded by Ben Gorham in Stockholm Sweden in 2006. Gorham, a heavily tattooed former basketball player has always had an obsession with the power of scents since his adolescence. He graduated from The School of Arts in Stockholm and met perfumer Pierre Wulff, who he convinced to consider his ideas in the creation of fragrances by chance. Shortly after, Byredo was born and is now world renowned for fine fragrances. All products from Byredo are made in Sweden.

Olivia Giacobetti and Jerome Epinette are the perfumers he now works with on the creation of his mostly unisex fragrances. Ben relies on his fragrant memories and experiences from his past that all the fragrances are based on. The perfumes are inspired by places, feelings or certain scents and smells that relate to them: Palermo for women from 2010 is inspired by the city of Palermo in Sicily. Bal d'Afrique's inspiration is the city of Paris in the 1920s and the Parisians fascination with African culture, art and music. Green, his first fragrance composed of notes of petit grain, sage, jasmine, rose, honeysuckle, violet, tonka bean, almond and musk, was inspired by Gorham's childhood memories of his father.

Byredo's fragrances have come to life thanks to Ben Gorham's immense creativity and his unique approach to designing a fragrance. He keeps the formulas simple and avoids too many notes that may clash. He prefers fragrances with rather fewer notes, because, according to him, their existence is justified.

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